Modern technology has changed the way the world moves — and the legal industry is no exception. From small law firms to corporations, embracing the most relevant forms of technology is a non-negotiable requirement to perform legal-related tasks with efficiency. It’s not as if the industry itself would perish without adopting modern practices, but it would make more sense to support modernization to streamline legal operations.
Need for Speed
In a day and age when anything not “instant” is frowned upon, businesses within the industry can’t afford not to deliver fast services to convert prospects to clients. For instance, a person would normally expect a response to an inquiry from a law office within hours. If there’s no answer, that person can easily move on to the next office until his or her need is satisfied.
Responsiveness is imperative to keep legal practices as a business sustainable. Without the tools that allow fast services, a law firm would naturally lose to other competitors.
Geographical boundaries are hardly an issue these days. From practicing law to recruiting skilled paralegals, the Internet allows offices of all sizes to set up presence in multiple places and outsource loads of work. Otherwise, these tasks would prove costly.
Other than law firms, technology is the very reason legal assistants thrive nowadays. Not only can they finish general and specialized paralegal certificate programs online, but they can also find more employment opportunities in the virtual world.
The Internet Way or the Highway
In terms of marketing, it would be a Herculean task for a law firm to grow without investing in SEO and social media. People of the 21st century use Google to find a lawyer or a legal assistant instead of looking at the yellow pages. If you’re not on the Internet, you essentially don’t exist.
Technology is a friend; it is only a foe to legal businesses and professionals that are too naive to embrace it completely. More often than not, it would do wonders you didn’t even imagine.