The internet has forever changed and will continue to change the nature of news and news delivery in the world. These were the sobering truths that community and regional publishers learned during the Philippine Press Institute’s 15th National Press Forum last June 23 in Manila.
During the session “Re-wiring Newspapers in the Digital Age,” Carlos Sevilla, managing director of IT solutions company Softrigger Interactive predicted that most print publications will go digital by 2020. “Print is not dead but there is now an increasing dependence of the public on IPads, laptops and computers for news over television and newspapers.” To thrive in this new environment, traditional newspapers should migrate to digital platforms and offer online versions of their publications.
Former PPI executive director Gil H.A. Santos agreed that the way for the community papers would survive is creating online versions of their print content. Costs can be managed if publications band together to create a collective digital news shelf versus each paper going at it individually.
In the same forum, Gadget Magazine publisher and Pinoy Blogfest organizer Bell Alba said the community press can exploit the popular social networking sites to expand their reach and news sources.
She cited that almost 30 million Filipinos are online on any given moment and use the Internet to read blogs, use search engines, watch videos, and share information.
Community journalists can use these tools to promote advocacy. Because of the advancements in social media, Alba said, “Everyone has become a citizen journalist or citizen advocate.”