Technological advancement is changing the way Filipinos receive information today. The emergence of internet empowers the general public to access their news and information at a faster pace. Nevertheless, the print industry remains relevant and powerful as it continues to become an indispensable source of content for everybody — both in real and cyber worlds.

“Print has always had an edge when it comes to content. It is able to expound on issues because our format gives more space to tackle news and issues,” Ricky Alegre, BusinessMirror’s vice president for corporate affairs and president of the United Print Media Group (UPMG), said. He also said that the print has become a source for telecommunication companies and the internet when it comes to news and information.

While almost half of the Filipino consumers, regardless of age, gender, location and social class, have already turned to the internet to access media and entertainment — traditional print media still continue to be a popular platform for the general public.

In fact, the most recent study conducted by media research firm Synovate revealed that newspapers remain a firm favorite in 2011, with 30 percent of the population reading one or more local language or English titles, while close to 22 percent read magazines. The country has an estimated population of 95 million.

In synch with today’s digital age, the UPMG launched its new thrust “Print Connects” during the induction of its new set of officers at the Manila Hotel on January 24, 2012.

“The choice of the theme was arrived at because we wanted to tell our readers that we continue to stay connected,” Alegre said.
Now composed of 37 member-publication groups with over 200 titles, UPMG sees a growth in its membership.

It will also organize this year the 3rd Tinta Awards that will recognize excellence and creativity in the execution of print ads. (Roderick L. Abad)

Photo courtesy of UPMG